Hi, I am Lian’a-Raye Soopal.
As a dedicated Communications Studies major with a minor in Public Relations, I have honed my skills in crafting compelling narratives and managing dynamic communication strategies. My academic journey has provided a strong foundation in media theory, interpersonal communication, and public relations tactics, equipping me with the tools to effectively engage diverse audiences and build impactful campaigns.
I have had the privilege of applying my knowledge in these fields through hands-on experience. These opportunities have allowed me to develop a keen understanding of the practical aspects of communications and public relations, from media relations and crisis management to digital marketing research (CITI certified) and content creation. I thrive in environments where creativity and strategic thinking intersect, and I am passionate about driving brand visibility and reputation through innovative communication solutions.
Marketing and audiences are changing, but so are we.
The concept of change is something we all live through. Many are intimidated by it, but Marketing is evolving rapidly, driven by touchpoint advancements, changing contexts, and shifting consumer behaviors. Before my time as a strategic marketer, I was just the consumer. Now, I am in the driver's seat of data-driven strategies that encourage change and adaptation to the ever-evolving global world.
As marketers, we must embrace this change by staying adaptable and continuously learning throughout our time brainstorming together. The traditional methods are being replaced.
User experience is becoming more personalized and immersive by the minute, but my work inside and outside of the classroom proves one thing: the key to success lies in being proactive—following trends and leveraging new tools. There is nothing to be intimidated by when using the culture that makes us unique and understanding the needs of a more informed and empowered audience.
The Concept of Change
Marketing and audiences are changing, but so are we.
At one point, I believed that I would separate myself from the world of communication and transfer into the world of marketing. I have learned, however, that there is not one without the other. There is no strategic marketing without a message, and there is no message without an internal understanding of what a brand is trying to communicate. This is primarily why I chose to do both, attending graduate school for Strategic Marketing Communication starting in my fourth year of undergrad and starting roles such as Communications AND Social Media Intern.
In the story, I advise clients to think about what gap they are filling for the consumer. We fill this gap through strategic communication and marketing, communicating messages and storytelling to the fullest extent.
Strategic Communication
Stimulating Creativity
Photography
I frequent long walks with my camera and adventures with myself that allow my creativity to flourish while I experience new things. I call these artist dates (after Julia Cameron), and they allow my brain to practice creativity without the pressures of perfection in what I snap.
A cappella
In my free time, I lead an a cappella group, which encourages me to master the art of creative collaboration. Being the president comes with leadership responsibility to ensure the craft is at its best, but ultimately, it cannot be done without working together as a group to create the sound we want.
Editing
Editing was a neat skill that I picked up through watching other content online and trying to keep myself updated on how to evolve my content creation. It has become an outlet I continue using for my content and brand outside client content creation. It helps me retain my content skills while having an outlet to express creativity.
